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Business Model Canvas (BMC) is a framework used to plan and understand the overall operations of a business through nine key elements such as value proposition, target customers, marketing channels, cost structure and revenue streams. In the Bunjana’s project, we used BMC as a guide to build a systematic business model, from defining the uniqueness of our buns, identifying customers, planning sales strategies, to managing costs and profits. This approach helps us view the business holistically and make more structured and focused decisions.
9 Elements of BMC
9 Elements of BMC
Customer Segments
Customer Segments
Our main target is UNIMAS students and staff who are looking for fresh, delicious, and affordable bread.
We also focus on customers who place regular orders for daily consumption or university programs.
Value Propositions
Value Propositions
The freshness of our bread, baked daily with a variety of modern and traditional flavors.
Affordable prices suitable for all segments of society.
A unique recipe that makes the bread soft and long-lasting.
Channels
Channels
Instagram
Used as the main marketing platform to showcase our products. We upload photos of our bread to attract customers, announce preorder dates so customers know when orders open, and share customer testimonials as proof of product quality and to build trust.WhatsApp
Used as a communication and order management tool. Customers only need to send a WhatsApp message to place a preorder, making the ordering process easier and faster. Payments are made during pickup to simplify the process for both parties.
Customer Relationships
Customer Relationships
Friendly service and personalized communication (via WhatsApp and Instagram)
Word-of-mouth promotion from customer to customer
An active customer community (UNIMAS students and staff, as well as students from IPG and UiTM)
Revenue Streams
Revenue Streams
The main source of revenue comes from weekly order collections from students and staff.
Sales also include special orders for university programs or events.
Promotions and orders are conducted through social media and direct orders.
Key Resources
Key Resources
High-quality raw materials such as premium flour and chicken floss.
Skilled labor in bread-making.
Modern kitchen equipment and baking machines.
The trusted and well-known Bunjana’s brand in the local area.
Key Activities
Key Activities
Producing high-quality bread consistently to ensure that every loaf meets our standards and satisfies our customers’ expectations.
Actively collecting and analyzing customer feedback to improve our products and services while addressing any concerns or suggestions.
Carefully maintaining product consistency in taste, texture, and appearance to build trust and loyalty among our customers.
Key Partnerships
Key Partnerships
Our Key Partner is Assalam Bakery
Assalam Bakery plays a crucial role by supplying buns to our company, ensuring that we always have enough stock to meet the needs of our customers.
They are responsible for maintaining a consistent supply of buns that meet our quality standards, so that every product we offer is fresh, delicious, and reliable.
Cost Structure
Cost Structure
The costs of raw materials, which include essential ingredients such as premium flour, butter, chocolate, chicken floss and icing, form a significant portion of our overall expenses to ensure the quality and taste of our bread.
Wages for student workers, who assist in the preparation and sale of our products, along with delivery costs within the campus, are also important considerations to maintain smooth operations and timely service.
Expenses for packaging materials and social media promotions are incurred to ensure that our products are presented attractively and effectively reach our target customers, helping to boost sales and brand visibility.
Overall, the Business Model Canvas (BMC) has helped Bunjana’s operate the business in a more structured and organized manner by clearly defining target customers, product value, sales strategies, as well as cost and profit management.
Overall, the Business Model Canvas (BMC) has helped Bunjana’s operate the business in a more structured and organized manner by clearly defining target customers, product value, sales strategies, as well as cost and profit management.
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