ONLINE MARKETING ACTIVITIES

Our business utilizes Instagram Business as the main online marketing platform to promote products and engage with customers. The Instagram Business link is provided to demonstrate our official online presence, supported by a screenshot of the profile page showing brand identity, product highlights, and contact information. Selected Instagram campaign posts are included as evidence of our promotional activities, where visual content and captions are strategically designed to attract audience attention and increase engagement.

In addition, copywriting techniques are applied using both hard-sell and soft-sell approaches, supported by the AIDCA model (Attention, Interest, Desire, Confidence, and Action) to influence customer behaviour and encourage purchasing decisions. A teaser post is also utilized to create curiosity and anticipation before product promotion, followed by a visual analysis to explain the purpose, design elements, and marketing effectiveness of the post.

Besides Instagram, WhatsApp is used as a supporting platform for direct communication with customers, including handling enquiries, orders, and customer support. Evidence such as screenshots is provided to support the use of this platform. Other platforms such as TikTok, Telegram, or Twitter may also be included where applicable, along with supporting screenshots as proof of online marketing activities.